RAV4 to be Added to Toyota's Hybrid Lineup


RAV4 lovers rejoice! Toyota has announced that the RAV4 will be the newest addition to Toyota's family of hybrid vehicles. Scheduled to arrive in showrooms in fall 2015, the team at Ira Toyota of Manchester is looking forward to getting our hands on what's sure to be an award-winning hybrid crossover SUV.

If you've yet to become acquainted with the hybrid family's latest addition, watch the video below:

Promising utility and…

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Take the Prius c out to the ball game!

While baseball may be the darling sport of the United States, Japan also has a fondness for the game, and for years has produced excellent players of all ages. So, it's no surprise they brought together one of their top-selling auto companies and their four base pastime in one exciting commercial.

The G (known as the Prius c) was a nice, unexpected touch in the commercial, and we bet everyone had a fun time shooting it!

While you won't be able to get that air borne in this compact hatchback you can still have plenty of fun behind…

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Mirai Continues to Amaze


Imagine being able to cross the country without stopping for gas? In a car that expels no exhaust? Automotive engineers have been searching for an environmentally-friendly way to power cars for decades. But the 2016 Toyota Mirai may be the closest any car maker has come to envisioning the car of the future. Mirai is fueled by compressed hydrogen gas, which, once paired with oxygen in the car's fuel cell stack, creates the electro-chemical…

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Cash in on Toyota's Entune™ system with free three-month subscription

You can't get much for free these days -- a library card, of course, and as much junk mail as your mailbox can muster, but the list is pretty short after that. How about when it comes to new car technology? How many automakers give away infotainment system subscriptions to your favorite smartphone apps, satellite radio and more?


The list is probably pretty short for that, too, but you can rest assures that Toyota made…

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2015 Toyota Camry Makes Major Strides in the Style Department

In the past, no one would've said that you were making a bold choice by selecting the always reliable Toyota Camry as your new car.

But, that's no longer the case thanks to recent arrival of the bold, new 2015 Toyota Camry.

Sure, the Camry still remains a sensible option for families and commuters, but the iconic sedan also features a fresh new look and drastically improved performance.

The result is that the…

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Toyota Creates Heartwarming Ad to Highlight the New 2015 Camry

This year during the Super Bowl, multiple ad campaigns were focused on dads spending time with their children. Toyota followed up its inspiring commercial featuring paralympian Amy Purdy, with another touching commercial that has us reaching for a tissue.

In the video below, we follow a dad on his journey towards raising his daughter to be a woman who isn't afraid to make bold choices. Through thick and thin he is by her side…

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Examining the 2016 Toyota Tacoma


Now the Toyota has officially unveiled the 2016 Toyota Tacoma, we are all able to see how it lives up to our expectations. But the 2016 Tacoma doesn't merely meet our expectations, it exceeds them in every conceivable way. Under the hood, in the cabin, and in the redesigned body, the new Tacoma is the truck of the future.

Boasting a new 3.5L V6 instead of the previous 4.0L V6, there will…

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Are You Ready for a New Toyota Tacoma?

For all the reasons to love your new 2015 Toyota Tacoma, highly anticipated, soon-to-be-announced 2016 edition of the truck is a reason to fall off the couch. And in this teaser video below for the new arrival showing up at our Manchester, NH dealership sometime later this year, you don't even see what the new Tacoma looks like. But we're hearing all the right things. Press play to see more.

Making its debut…

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2014 is a Notable Year for Toyota Green Technology


2014 has been a notable year for Toyota, especially in terms of their efficient, eco-friendly technologies. It not only has been about the hybrids and electric vehicles created during that time but a grander business model committed to building a brighter future and all the awards placed on their trophy shelf as a result.

It's manufacturing practices revolve around efficiency, it?s models crafted with every aspect of efficiency in mind and it's…

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